If it’s something that we develop that we think would be particularly fun on a console with a controller - and we can get the support of the people that run those platforms - that would be great.” It’s a matter of finding the right title. “We’ve looked at it before, and the numbers just didn’t quite work,” said Olsen. “We’re trying to enlist their support for a wider slate of games on that platform.”Īdult Swim is even interested in working with Sony, Microsoft, or Nintendo on releasing some of its titles on the traditional home consoles. “Based upon the success of Super House of Dead Ninjas, we’re definitely in contact with the folks at Steam,” he said. Those efforts include more mobile games and definitely more Steam releases. “So we definitely have plans to expand our efforts.” “It made sense to us that the Adult Swim audience and the Steam audience would overlap,” said Olsen. What happened is that it immediately went to the top of the games-under-$5 chart (Super House of Dead Ninjas now goes for $6.99). So we spent a very small amount of money to port it over there to just see what would happen.” “One of our game producers was working on the Flash version, and he thought it could be really popular on Steam if they added some new features. “With Super House of Dead Ninjas, it was just sorta opportunistic,” said Olsen. We’ve had around 10 top 10 titles on mobile, which has been great.”Īnd now Adult Swim has its first Steam game in Super House of Dead Ninjas. “We’ve continued to publish aggressively on iPhone and on Android. “It was 2008 or 2009 when we published our first game on the App Store, and that did really well,” said Olsen.
#ADULT SWIM GAMES STEAM ANDROID#
Endless runner Robot Unicorn Attack has more than 45 million plays, and that’s just for the Flash game.Īdult Swim released Robot Unicorn Attack on Facebook, iOS, and Android as well, where it certainly racked up a few million more plays. Gamers played Amateur Surgeon, where you use common items to perform complex medical procedures, over 55 million times. “Something funny and original - something that has Adult Swim’s perspective and level of quality and creativity but isn’t just a marketing tool.”Īdult Swim has a stable of hugely popular Flash games, Facebook titles, and mobile apps. “They perceive those advert-games as something less interesting than something that is like our shows,” said Olsen. That’s not bad - kids love that kind of stuff - but it doesn’t work with the cynical college-age-and-older crowd that Adult Swim targets. Nearly every game on is based on one of the shows. “A lot of networks were doing show-based games, and we thought for our audience - which is a pretty savvy audience - that was a mistake.”įor an example, look at Adult Swim’s daytime counterpart, Cartoon Network. “We started with the philosophy that we want to make games that are like our shows but not based on them,” Adult Swim Digital vice president Jeff Olsen told GamesBeat. Three top investment pros open up about what it takes to get your video game funded.
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